*2023* Now we’ve begun with a new year, new news is also with us…

Juliana / Santa Cruz was new to us for 2019! Having been steadliy building a reputation for full suspension bikes, trail orientated and of course our custom builds, we’ve always seen Juliana as a perfect fit for our ethos and our customers!

However – given how the last 12-18 months have been with the pandemic and associated issues, we’ve not seen a Juliana instore for over 12 months (at time of writing) and given the supply chain to us here in the Nordics, it doesn’t look like it will be getting any better.

Currently we are in a ‘no mans land’ and can neither give positive information regarding new models and delivery dates/pricing, nor say we will even be continuing with Juliana 🙁

We’ll see how things develop and keep you updated.

For now, here’s the blurb from us (and them) from previous years…

Welcome Ladies

Juliana Bicycles is the female specific branch of Santa Cruz Bicycles. They share the same frames but with female specific suspension tuning, contact points and different colourways. They come in a range of Aluminium, Carbon C and Carbon CC frames with build kits to suit every price point.

A bit of info to understand the range better. There are a LOT of options! Once you’ve got your head around it all, it’s quite easy, but the first time you might be a bit lost! Here’s some useful info to begin with!

FRAMESETS.  Not all available in all options, but choose from Alloy (AL), Carbon (C) or Carbon (CC) The CC version is the high end frameset. It uses different materials  and is about 0,5kg lighter than the C model. Read more…

All models have the same lifetime warranty, including free of charge pivot bearing replacement.

You can find frame/complete bike weights on the SC website under each individual specification. We’ve weighed the bikes we’ve had instore and they’re pretty accurate! Alloy –> C= -500g. C –> CC= -500g (circa!)

BUILD KITS. The Factory Build kits direct from SC follow a simple code:

‘D’ – Base model. Sram NX with various options on dampers (depending on model)
‘R’ – Sram NX again with a higher level of other componentry, again different depending on model.
‘S’ – Sram GX, higher spec elsewhere with brakes, dampers and control parts.
‘XT’ – Shimano XT
‘X01’ – Sram X01
‘XX1’ – Sram XX1
‘XTR’ – Shimano XTR


‘+’ – Plus size wheel option

‘Reserve’ – SC ‘Reserve’ carbon wheelset option (with lifetime warranty)

For more information on all models visit the Juliana Bicycles website here

Why buy from us?…

Good question! Aside from the friendly welcome and expert advice, we pride ourselves on our service, backup and workshop facilities and this is something we try to bring to all our bike sales.

We offer the typical first service (after a month) but before that we start with the building of your bike – we take more time to make sure it’s assembled correctly, and not just OK, but as well as it can be. Race ready if you like.

We don’t just turn the bars and fit the pedals (which would suffice for some) we go that much further and remove the fork for example. This means we can make sure the headset bearings are greased with a good quality lubricant (something which even the premium brands seem to forget in the factory) We make sure that bolts that need to be torqued to a specific torque are taken care of, seatposts are greased (or carbon pasted!) we take time and set up the brake calipers perfectly and that all the set up and adjustments are ‘just so’.

What this means for you, is that when you collect your new machine, you can be sure it’s not only ready to ride, but also as good as it can be and that you have had the same mechanics, working to the same standard on your bike as those pro athletes that choose to use our services (read more about them here!)

However, that’s not all! With every Juliana we also follow up that initial setup with 2 further services. We’ll remind you (via SMS) after 6 months that it might now be a good idea to call back with the bike and let us do it’s first ‘real’ service. Hopefully you’ve been riding the bike and it’s a good time to go through it with our 30 point ‘Dr Bike Check’.

We do this 6 month service to set you off in the right direction of servicing your bike at least twice a year! The third service comes after 12 months and this covers all the details of the 6 month with the additional benefit of both the fork and damper service (and this includes the parts!) We feel this takes care of your first year of riding and makes sure you have the best support possible with your new Juliana!

But we don’t stop there!… Also included with your new bike is our goody bag! SiS energyfood, tubeless sealant, tubeless valves, spare gear hanger, custom fender, Peatys link lube and coffee from Uppsalas coffee expert – Lindvalls!!

All in, our service package is worth 3540kr and comes FREE, with all Juliana bikes and custom builds (although we reserve the right to change this package to a simplified version with just a first service, if there are special circumstances with pricing for example – a bike in a sale, an ex demo bike or anything else. Try as we might, we can’t do everything for nothing!